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A very profitable final for the city of Madrid

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A very profitable final for the city of Madrid

The clock is ticking down towards the Copa Libertadores final second leg and Madrid is working overtime to ensure everything is ready to host Boca Juniors and River Plate in South American football’s showpiece game.

The city is ready to take advantage where Buenos Aires could not, particularly from an economic point of view.

According to calculations made by the Business Confederation of Madrid, the game could generate up to 40 million euros for the economy.

Of that number, it is reported that half of it will go towards accommodation and those providing lodging for the clubs, fans, sponsors and various other staff members descending on the Spanish capital.

A further 25 percent of the total is set to go towards the restaurants and bars of Madrid who will welcome the massive wave of fans.

Ten percent is going towards tourism related activities, while the rest is directed towards sponsors, air travel and merchandising.

To understand the magnitude of this number, the final of the Champions League in Cardiff generated 50m euros for the local economy, while the equivalent number was 25m euros in 2016 in Milan for the same game.

“This is something that is very good for Madrid and the global audience will be 200 million people so we want to show the world what Madrid is all about,” said Juan Lazaro, president of the Business Confederation.

Madrid will soon be cashing in after the madness of an incredible occasion eventually ends with Spain’s capital profiting from a game that will be the main focus of world football.

This story was originally published by Marca

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