Tech Google trainee puts up dummy advert by mistake Published 6 days ago on December 6, 2018 By Jamie Hendricks Share Tweet Image copyright Reuters Image caption The error was made as trainees were shown Google’s global ad system A Google training exercise that went wrong meant a dummy advert was placed on a “huge number” of webpages and apps, the Financial Times has reported. The mistake meant a blank yellow rectangle was active on the sites and apps for about 45 minutes on 4 December, it said. The ad was only visible to people in the US and Australia. The mistake happened when trainees were being shown how to use Google’s in-house ad placing system. Cost calls The ad was sent out because one trainee “went further than intended” and submitted a live order into the advert buying system. The advert was placed at a far higher rate of return than any other ad and was routed through several third-party exchanges, so it reached a wide audience. “As soon as we were made aware of this honest mistake we worked quickly to stop the campaigns running,” said Google in a statement. It added that it would “honour” any payments to publishers which they incurred as a result of the mistake. The exact cost of the error has not been made clear but the FT speculated that it would cost Google about $10m (£7.9m) in fees and clean up costs to rectify it. Google said it would put controls in place to prevent the mistake being repeated. This story was originally published by BBC Share this:Click to share on WhatsApp (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Skype (Opens in new window) Related Related Topics: Up Next Your lying eyes: No, you can’t run macOS on an iPad Don't Miss 5 ways the Snapdragon 855 will change Android phones in 2019 (other than making them faster) Continue Reading You may like Follow Us On Flipboard Magazine. Latest U.S. Politics22 mins ago Celebs hawking Cîroc vodka didn’t mention paid ad deal: FTC Sean “Diddy” Combs helped to make Cîroc a best-selling vodka — but he and scores of other celebs never said... Business1 hour ago How Eddie Redmayne Inspired Glossier’s Best-Selling Cleanser Glossier, the hit e-commerce beauty brand that recently opened a flagship store in New York, announced Tuesday that it will... Local2 hours ago Meng Wanzhou: Trump could intervene in case of Huawei executive Image copyright Reuters Image caption Meng Wanzhou has said she will contest allegations of fraud Donald Trump says he could... Local3 hours ago ‘If you Google the word idiot, a picture of Donald Trump comes up?’ Google’s Chief executive Sundar Pichai went in front of US Congress to defend his company to lawmakers. He faced questions... Entertainment3 hours ago Duchess Meghan Gives a Sweet Nod to Father-in-Law Prince Charles Meghan, Duchess of Sussex on stage during The Fashion Awards 2018Tristan Fewings/BFC/Getty Images A sweet statement! Duchess Meghan gave a... Most Read Local1 week ago Wilder v Fury: Stunning draw in the WBC world heavyweight title fight Sports5 days ago Maurizio Sarri is steering Chelsea away from top four for second year running unless these changes are made, says Adrian Durham Sports5 days ago Who are the two best central defenders in the world?